- NIBE Energy Systems launched the “Take the Step” campaign to educate UK homeowners about heat pumps and dispel myths.
- The campaign highlights sustainability, ease of use, and quality, utilizing social media and real-life case studies effectively.
- It aims to generate leads for local installers and offers marketing tools through a new Pro Portal.
NIBE hits back at heat pump misconceptions with ‘Take the Step’ campaign
NIBE Energy Systems has launched its new “Take the Step” campaign to encourage more UK homeowners to adopt heat pump technology.
The campaign focuses on three key areas: sustainability, ease of use, and quality. Through social media, videos, and real-life case studies, NIBE addresses common concerns, such as noise and installation challenges.
Olivia Downing, Head of Marketing for NIBE UK, commented:
“In the UK, there is still significant mistrust and misunderstanding when it comes to heat pumps. Our research into Google search trends revealed that concerns such as ‘are heat pumps noisy?’ are disproportionately high in the UK compared to countries like Germany and France. Through this campaign, we aim to address these issues head-on and help consumers feel more confident in making the switch to this energy-efficient technology.”
The campaign will also generate leads for local NIBE Pro installers, helping homeowners connect with certified professionals for installation. Installers can access marketing tools through the new Pro Portal.
NIBE believes this campaign will boost confidence in heat pumps and make them a popular choice for sustainable heating in the UK. Make sure to follow #takethestep on social media.
